OF A FASHION
"MY LOVE FOR FUTURISM ESPECIALLY IN
FASHION TENDS TO OVERPOWER MY LOVE
FOR EASILY PUT TOGETHER STREET FASHION
AND FASHION THAT IS ON TREND"
MIKE KAGEE FOR WORLD FASHION TRENDS
Futurism began in Italy as a cutting-edge theory among 20th century
painters and sculptors, and evolved in a cultural movement that swept
through other forms, including fashion design.
The Futurists called for a break with the past, and a celebration of
everything new,urban and industrial.
For fashion, Futurism meant fabrics, designs, colours and cuts that
reflected audacity, movement and speed.
Futurism faded with the onset of World War 11, but the movement's
emphasis was on revolt, risk and modernity continues to inspire
that expressed the ideas and sensations of the modern world and
redefined the purpose of fashion.
In 1914 painter Giacoma Balla one of the movements founders developed
guidelines for fashion, he mocked the neutral colors, symmetrical designs
and uniformity that dominated the styles of the day.
He insisted that clothing should be aggressive with 'muscular' deep shades
of color and bold geometrical patterns rather than balance.
AS THE IDEA OF THE FUTURE EVOLVED, SO DID FUTURISM'S ROLE IN FASHION